Professionally, my name is Daniel Roberts. For those who know me, I go by “Dimmer”. I am a full-time marine aluminum fabricator and handcraft trolling lures in my spare time. I grew up fishing on my family’s 31 Bertram and have been hooked ever since being forced to go offshore. At first, the fear of going way beyond the jetties with seemingly unlimited horrifying scenarios was a real thing when I was a kid. Now I live for the thrill and love designing, building, and pulling my own spreads.

I strive to reflect my pride and passion in both fishing and designing by crafting uniquely shaped lures that are appealing to both the fish and the fishermen. Each lure from the shape to the color combination is thoughtfully designed for all of your offshore needs. I aim to continuously innovate my products through experience and feedback in order to ensure the best chances for success. Nothing brings me more joy than seeing people reel in dinner or a trophy winner, on a Full Spread Lure.